Nike with the help from Apple is transforming into a tech company - Yahoo Finance: "Nike (NKE), the world’s largest sports gear company, is gradually morphing into something else. “I think of Nike just as much as a tech company as they are an apparel company,” observes Christine Short of Estimize, who expects to hear more progress on partnerships, including one with Apple (AAPL), when Nike reports earnings Thursday. “They are really just re-positioning themselves to move into the space of wearable technology and smart apparel.”
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Earlier this month, Nike expanded its global partnerships with companies including Garmin Ltd. (GRMN) and TomTom (TOM2.AS) to offer runners more ways to map their progress using technology. On Thursday analysts are eager to hear how, if at all, Nike works itself into Apple Watch.
Related: Nike expands global partnerships to motivate more runners around the world
Any positive news on wearable technology would likely compliment what is expected to be a strong 3Q ‘15 for the company."
'via Blog this'
Get the Latest Market Data and News with the Yahoo Finance App
Earlier this month, Nike expanded its global partnerships with companies including Garmin Ltd. (GRMN) and TomTom (TOM2.AS) to offer runners more ways to map their progress using technology. On Thursday analysts are eager to hear how, if at all, Nike works itself into Apple Watch.
Related: Nike expands global partnerships to motivate more runners around the world
Any positive news on wearable technology would likely compliment what is expected to be a strong 3Q ‘15 for the company."
'via Blog this'
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