Sunday, June 14, 2015

The Middle East's Secret Religion | Saba Karim

The Middle East's Secret Religion | Saba Karim: ""It doesn't matter if it is DKNY, the bag itself is beautiful."

The comment sprung on me like an ambush of sorts, with the fragile veiling of a back-handed compliment. I'd rather buy a beautiful vintage street bag from Sunday Bazaar than an ugly one from Valentino, I silently responded in my head. To some, I am acutely aware, this is an oxymoron, as the possibility of anything Valentino even bordering on unattractive is impossible. I think what perhaps astonished me even more was the realisation that DKNY is considered a turn-up-your-nose-at, looked-down-upon brand to some folks in the desert!

We've been in the Middle East for less than a year but one of our first impressions, confirming the illusory nature of this region, has lasted: the lopsided emphasis that people place on materialism and designer labels. Rigid judgments are formed about people based on the luxury items they do or do not have, discussions bordering on intellectual discourse are held on the merits of various brands at social and workplace events. Few people balk from asking delicate questions along the lines of "How much did you buy it for?" I have suffered hosting and attending gatherings where there has been no other topic of conversation whatsoever."



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