Friday, April 3, 2015

Marketers' Shocking New Ability to Target Women | Psychology Today

Marketers' Shocking New Ability to Target Women | Psychology Today: "During the fertile phase of their monthly cycle, women are prone to greater risk taking. For psychologists and other researchers, this leads to the conclusion that they are more likely to initiate sexual affairs. Marketers have discovered the same research and the conclusion that women are also more likely to try new brands during this time—and now they seem ready to use this information in targeted marketing campaigns."



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